This are troubling times for Youtube, back in April we wrote on our blog about ads running alongside problematic content, you can read all about here. However, it looks like any actions taken haven’t stopped advertisers from pulling their advertising budgets. The brands that have pulled out their budgets so far, are Adidas, Deutsche Bank, Lidl, Cadburys, and others.
It’s not that YouTube has been sitting back, they continue to crack down disturbing content and throughout the course of the year the platform has tried to fix a variety of issues, some of the measures have been:
- Addressing advertiser concerns around where their advertisements are placed. Read the full guidelines here.
- Only serving ads on channels with over 10k lifetime views.
- Changing the guidelines for creators to join its Partner Program. For example, now it’s mandatory to be part of the YPP to join a multi-channel network like Familyes.
Some of these measures have brought controversy because the system has unwittingly demonetized safe and friendly content.
Now, the problem has resurfaced due to an article called “Something is wrong with the internet” which put a new light to disturbing content aimed at children and the way automation creates endless algorithmically generated keywords.
In response the company has terminated more than 270 accounts and removed over 150,000 videos from the platform. It also turned off comments on more than 625,000 videos targeted by child predators. Finally, they removed ads from nearly 2 million videos and over 50,000 channels masquerading as family-friendly content, you can read their full statement here.
YouTube has previously said it demonetized 3 million such videos since June, bringing the new total to 5 million.
With all this controversy, it has become incredible clear now, that safe family friendly content is priceless, and our mission as a company is needed more than ever. Our network is composed of high quality content creators and our vision is to bring that content to multiple platforms not just Youtube.
The market for Connected TV continues to grow bringing new audiences & revenue for our partners but also a safer environment for children to watch and discover new content. Just by visiting our channel you have hours and hours of safe, family friendly entertainment! And also you have the certainty that there won’t be any malicious content.